

No matter your opinion of the action, being told that one ten-second impulse has stripped you of the ability to tour is a heavy blow to a global superstar-heavy enough to make one think their career is over, and kill the morale to achieve greatness ever again. In the fallout, Lady Gaga dropped off his planned co-headline tour, and he was then held back from touring on his own due to plummeting sales predictions. Even in 2018, after brandishing support for Donald Trump and positing that American slavery was “a choice”, there still may not have been a more dangerous time for this artist’s career than after the VMA 2009 Taylor Swift incident. It doesn’t take a social scientist to predict the result of a black rapper in a leather dress shirt walking onstage at a global award show to tell a teenage white girl why she doesn’t deserve her award.
